Engineered for Elite Performance
Built for Elite Output
Clinically formulated supplements for athletes who demand energy, focus, endurance and recovery — without compromise.
Proven Performers
Best Sellers
What our athletes reach for first.
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Gen1PRO Pre-Workout
Certified Manufacturing
Produced under FSSAI licence 13321999000616 in an ISO 22000:2018, GMP and HACCP certified facility.
The Gen1 Standard
Every active listed with its exact dose. No proprietary blends, no filler volume.
Doses You Can Check
1,750 mg beta-alanine and 1,000 mg creatine in a single pre-workout scoop.
What We Stand For
We Build For The Ones Who Show Up
Not for the week of motivation after New Year. For the fifth set on a Tuesday when nobody is watching and it would be easier to stop.
That athlete does not need hype. They need formulas that do exactly what the label says, at doses that have been studied, without a list of ingredients nobody can pronounce. That is the entire brief we build against.
A label that hides its doses behind a "proprietary blend" is hiding something. We publish every milligram because you deserve to know what you are training on.
Consistency beats intensity. We build formulas you can take every day for a year, not ones that wreck you for a week.
Behind The Brand
Why We Started Gen1
We got tired of reading labels that told us nothing. So we built the brand we wanted to buy from.
Performance Ecosystem
One Performance System
Four goals, one system. Every formula is built to work alongside the others — not to compete with them.
01
Energy
Clean, sustained energy engineered to fuel every session — without the crash that follows a stimulant spike.
Shop02
Focus
Sharpen concentration and stay locked in. Train with intent from the first rep to the last.
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Endurance
Push harder and last longer. Hydration and electrolytes built for the volume you actually train at.
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Recovery
Support muscle repair between sessions so the next one starts from strength, not from a deficit.
ShopScience Behind Results
Real Ingredients. Real Performance Science.
A supplement is only as good as what it discloses. Ours are built to be read closely — and to hold up when they are.
Transparent Formulas
Every ingredient and every dose printed on the label. No proprietary blends.
Performance Ingredients
Clinically studied ingredients, included at the amounts those studies actually used.
No Unnecessary Fillers
If it is not doing work in the formula, it is not in the tub.
Science-Backed Development
Formulated against published research, then verified by independent testing.
New To Gen1?
Start With The Goal
Tell us what you are training for and we will point you at the formula built for it. No stack of twelve products — just the one you actually need first.
Not sure where to start? Message us — we answer within one working day.
